Developed the global brand mark for this iconic brand. The letterforms and underline swish are captured in a proprietary and extractable shape to be easily applied to the many branded applications.
Positioning the treats portfolio to align with how they make us feel "like a joyful hug" between dog and owner. The package design needed to be engaging, fun, and communicate the quality ingredients and breadth of offerings.
A new brand mark and brand dress to engage a young male consumer with excitement and energy and the hot spicy product promise.
The brand mark letterforms and new white cat captures the devoted love and affection between the cat and owner.
Reinforce "from the almond people" in every communication through simple, engaging and appetizing graphics.
The brand mark needed to compliment the broad portfolio of Nestle Waters brands. The consumer insight was when kids were presented the bottle there was lots of play value witnessed hence the ball analogy. The overwrap was for mom's scrutiny of the benefits.
The design of the product portfolio needed to clearly communicate all the products around a deliciously dairy free proposition. Superior to competitors the product not only tastes better it texturally performs like cheese exhibited in the pizza slice pull.
Redesigning the flagship brand for the Meyer Corporation, the worlds leading cookware innovator. The illuminated capital A becomes the foundation for the package architecture and an instant beacon and registration device for the consumer.
The challenge was to clearly communicate the unique product proposition and how the consumer was to successfully engage the package structure.
The Häagen-Dazs brand made a commitment to simplify and clean up its formula for its light ice cream to better align with the brand promise and consumer insight. They sourced the purest and finest ingredients and reduced each recipe to just five. And Häagen-Dazs "five" was born, presented in a clean, simple, and transparent design.
It was important to support Dole’s core values of health and good nutrition by visually connecting the Fruit Snacks with the real fruit source in a clean, simple and engaging way, as well as clearly articulating all the good-for-you reasons to buy for moms.
We optimized the appeal of this latest edition to the Premier Protein portfolio by pulling apart a heroic bar revealing the layers of taste and crispy texture. We took advantage of the club environment by designing the cartons and outer shipper to perform optimally and synergistically on a pallet.
Straus Family Creamery
Welcome to the revolution, where real nutrition meets ice cream satisfaction. Striking that balance between not losing a moment of brand charm and goodness yet clearly signaling a new line and category from Straus Family Creamery.