Our strategy was to find a visual brand essence that was exclusive to Armida and could break out of the category noise. A geodesic dome is a unique structure on the Armida estate and is featured as the beacon icon for the brand on this simple and elegant label architecture. Importantly we wanted to rebalance the Armida brand presence to elevate the exclusive stories of the vineyards and growers.
Through the packaging and display graphics we wanted to convey the fun and engaging self serve experience. Equally important was to overlay the offering as an authentic freshly blended frozen beverage that is made with real ingredients.
Reinforce "from the almond people" in every communication through simple, engaging and appetizing graphics.
The Häagen-Dazs brand made a commitment to simplify and clean up its formula for its light ice cream to better align with the brand promise and consumer insight. They sourced the purest and finest ingredients and reduced each recipe to just five. And Häagen-Dazs "five" was born, presented in a clean, simple, and transparent design.
Developed the global brand mark for this iconic brand. The letterforms and underline swish are captured in a proprietary and extractable shape to be easily applied to the many branded applications.
The brand mark letterforms and new white cat captures the devoted love and affection between the cat and owner.
It was important to support Dole’s core values of health and good nutrition by visually connecting the Fruit Snacks with the real fruit source in a clean, simple and engaging way, as well as clearly articulating all the good-for-you reasons to buy for moms.
A new brand mark and brand dress to engage a young male consumer with excitement and energy and the hot spicy product promise.
Adding natural refreshment cues to the leader in non-dairy almond milk beverages. Simplifying the package design system architecture for ease of product selection.
Positioning the treats portfolio to align with how they make us feel "like a joyful hug" between dog and owner. The package design needed to be engaging, fun, and communicate the quality ingredients and breadth of offerings.
Straus Family Creamery
Welcome to the revolution, where real nutrition meets ice cream satisfaction. Striking that balance between not losing a moment of brand charm and goodness yet clearly signaling a new line and category from Straus Family Creamery.
Maintaining consistent brand presence and creating a global package design system architecture to integrate the good/better/best product development strategy.
Creating a strong package design system architecture and clear product differentiation.
We optimized the appeal of this latest addition to the Premier Protein portfolio by pulling apart a heroic bar revealing the layers of taste and crispy texture. We took advantage of the club environment by designing the cartons and outer shipper to perform optimally and synergistically on a pallet.
Ghirardelli's success in crafting their superior quality chocolate has been to perfect and control all the steps from bean to bar since 1852. In approaching this iconic brand we wanted the package design to more deeply connect with chocolate lovers by expressing the promise of Ghirardelli's indulgent experience.
The design of the product portfolio needed to clearly communicate all the products around a deliciously dairy free proposition. Superior to competitors the product not only tastes better it texturally performs like cheese exhibited in the pizza slice pull.
The primary objective of the brand redesign was to elevate the overall awareness and consideration of carrots in a consumer’s everyday life. Baby carrots were packaged in convenient snack bags inside a standup outer bag that would maintain visibility inside the refrigerator. The snack bags were messaged with "throughout the day" occasion prompts.
Redesigning the flagship brand for the Meyer Corporation, the worlds leading cookware innovator. The illuminated capital A becomes the foundation for the package architecture and an instant beacon and registration device for the consumer.
The brand mark needed to compliment the broad portfolio of Nestle Waters brands. The consumer insight was when kids were presented the bottle there was lots of play value witnessed hence the ball analogy. The overwrap was for mom's scrutiny of the benefits.